About

JEP Swimwear was inspired by my beautiful daughter, J’adore Eliza Peterson. At just two years old, J’adore’s bright personality, confidence, and love for life became the inspiration behind this brand. JEP stands for J’adore Eliza Peterson, and every collection is created with the same joy, beauty, and spirit that she brings to our family every day.

As a mother, I wanted to create a swimwear brand that celebrates childhood, confidence, and fun. I believe every child deserves to feel comfortable, stylish, and confident while making memories at the beach, pool, family vacations, and summer adventures.

Meet the Designer

My name is Isha Peterson, founder and designer of JEP Swimwear.

Before launching JEP Swimwear, I built businesses centered around caring for others and supporting families. As a wife, mother, entrepreneur, and creative designer, I have always had a passion for creating things that bring happiness and confidence to people.

JEP Swimwear was created from my love for my daughters and my desire to build something meaningful that reflects family, creativity, and individuality. Every design is carefully selected with children in mind, focusing on comfort, quality, vibrant colors, and playful styles that stand out.